To increase membership sales for the new Clareview Community Recreation Centre, my team and I created a digital vending machine that dispensed prizes (by a purple-gloved person inside the machine) once the user completed a physical or activity-based challenge. We then held a surprise pop-up activation in the Clareview LRT station to drive community awareness. The video you see here was then released at the Recreation Centre’s grand opening, as well on the City of Edmonton’s various media channels.
Created while at Red the Agency
Video Production: Leven Creative