King's University College is a faith-based post-secondary institution in Edmonton, Alberta. They were looking for branding that welcomed all sorts of people, whether they were Christian or not. We went with a very open, inclusive look and feel, using a bright palette of new colours to liven up their existing brand platform.
A traditional ad campaign was launched to raise awareness in Edmonton. The train wrap was set to be up for three months, but ended up staying on that LRT car for over three years! We also created a series of print ads using real students and stories of their successes.
Open Houses are essential for any new student. We created posters that were put up in train stations as well as schools. T-shirts were also created for the students when they visited the school We put a camera on the shirts as the students were acting as tourists to their potential new school.