As a fan of craft beer, I was thrilled to work with Coulee Brew Co. out of Lethbridge, Alberta to redesign their cans. We honoured their past traditional can design while adding a more modern illustration style to it. Each can represents an area of Alberta that people love to visit. I illustrated each can’s badge representing those areas and chose a photographic texture to match the location. I am still on the lookout to buy a six-pack of these in stores, so in the meantime, I have my mockups to show! Enjoy.
Below is a special limited edition can for Coulee Brew. It is a gorgeous milk stout (one of my favourites).
I even had the chance to name this one after the Milk River which flows through southern Alberta.
Created while at RED the Agency
Copywriter: Lisa Babiuk