CLIENT: CITY OF EDMONTON JOB: STUNT ACTIVATION
VIDEO PRODUCTION: LEVEN CREATIVE
To increase membership sales for the new Clareview Community Recreation Centre, my team and I created a digital vending machine that dispensed prizes (by a purple gloved person inside the machine) once the user completed a physical or activity-based challenge. We put the machine into action in a local elementary school, as well as a surprise pop-up activation in the Clareview LRT station to drive community awareness. The video you see here was then released at the Recreation Centre’s grand opening, as well on the City of Edmonton’s various media channels.
The Fit Finder
Clareview Recreation Centre Launch