CLIENT: SUPERFLY INTERNATIONAL JOB: PACKAGING, WEBSITE + TRADESHOW DISPLAY
Being an avid angler, I was thrilled to work with Superfly. I am still new to the sport of fly fishing, but I can see why so many people enjoy it. Superfly wanted to open the world of fly fishing to people just like me, by offering a quality, cost conscious product. The Complete Fly Fishing kit was born.
For Superfly I designed all the creative for their packaging, website, banners and display, while art directing the photography for the website.
Packaging
Website
A fully responsive website was developed to convey their slick brand. Cinemagraph gifs were also scattered throughout.
Photography
I worked with Bluefish Studios on a long list of photos to be showcased on their new website.
Trade Show Display
A trade show display was developed, along with a stand to hold 12 of the Complete Fly Fishing Kits.
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