Progressive Jackpot VLTs

CLIENT: AGLC     JOB: VIDEO, WEBSITE + AD CAMPAIGN

“Booyah Alberta” set out to raise awareness about what Wide Area Progressive Slots are (and why they’re a great way to spend your Saturday night). Playing off of people’s reactions to playing – and winning – progressive slots, this campaign engages and delights audiences by showing the unbridled enthusiasm these games evoke.

 

Pre-Roll Video

Website

Alberta Wide Progressive Slots Website

Website included a “realtime” lottery jackpot total. Users could pop in and see what they could win that day.

 

Out of Home

Using an API, digital billboards around the province displayed “real-time” jackpot totals.

 

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