CLIENT: AGLC JOB: VIDEO, WEBSITE + AD CAMPAIGN
“Booyah Alberta” set out to raise awareness about what Wide Area Progressive Slots are (and why they’re a great way to spend your Saturday night). Playing off of people’s reactions to playing – and winning – progressive slots, this campaign engages and delights audiences by showing the unbridled enthusiasm these games evoke.
Website included a “realtime” lottery jackpot total. Users could pop in and see what they could win that day.
Out of Home
Using an API, digital billboards around the province displayed “real-time” jackpot totals.