CLIENT: ABALONE JOB: LOGO, WEBSITE, PHOTOGRAPHY ART DIRECTION
Specializing in large earth moving construction jobs, Abalone Construction has been around since the early 80’s. They were in need of a rebrand to remain relevant and to attracting new clients by using their website to get those big jobs.
LOGO
Abalone is a Christian faith based company. The name comes from two words: “Aba” and “Alone”. The ram is symbolic of the Christian faith, so I used a rolling ram’s horn as part of the logo. Abalone is an earthmoving company, so it also looks like a wave of soil being pushed forwards.
WEBSITE
A side scrolling website was developed with custom photography. On the main page a question is asked so that a viewer can curate their own website experience. Cinemagraphs are also sprinkled throughout to make it even more dynamic.
PHOTOGRAPHY
I worked with Laughing Dog Photography to shoot a series of photos at a few locations. Some of the shots were then turned into simple and effective cinemagraphs.
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